As a marketer, this burningpants correspondent has always been wary of new or fad things in terms of a return on investment.
Social media today is constantly chatted about with companies chasing ways to capitalise on the proliferation of online chatter and connection.
There are a few companies …
The post-Christmas sales have seen UK consumers rushing to land a bargain; while in asset management land, as capital constraints and regulations tighten for banking groups in Europe, several bank-owned asset managers could also be up for grabs in 2012.
So who could be placed in the shop …
Christmas is upon us again – the time of year when consumer marketing goes into hyper-drive.
For many, the irresistible compulsion to overstretch not just our waistbands, due to gluttonous consumption of turkey and festive treats, but financially is at its peak.
Without aiming to sound bah, humbug, …
Large institutional licensees are going head to head in a battle to grow their adviser networks, while small and medium-sized licensees scramble to redefine their offer and stay relevant in an industry where vertical integration has become almost a necessity.
As the financial services industry approaches a new …




