For some time now, we’ve been warned about a demographic time bomb otherwise known as the Baby Boomers, those who grew up in Australia post World War II, during the 1960s and 1970s.
The fear has been that an ageing population will have ramifications for health and welfare, …
Companies are investing trillions of dollars in marketing campaigns in an attempt to win over the hearts and minds of their target customers, yet traditional advertising is simply not believed by the end consumer.
If word of mouth is still the most powerful tool in the marketing end …
Trust, a somewhat esoteric notion to measure, is the key driver of British consumer satisfaction when it comes to life insurance.
New research reveals the overall satisfaction of life insurance policy holders is primarily driven by their provider’s perceived trustworthiness.
Considering that trust is intangible and difficult to …
The Bank of America (Bofa) has signalled tough times ahead with at least one credit downgrade in late November or early December.
A Bofa analyst notes: “We expect a moderate slowdown in the beginning of next year, as two small policy shocks-another debt downgrade and fiscal tightening-hit the …
Most of us are familiar with the Pareto principle – also known as the 80-20 rule – which states that roughly 80% of the events come from 20% of the causes.
In financial planning, this rule of thumb suggests that if you’re not segmenting your client base to …
It’s been a week now since Steve Jobs died and the world has already declared him a saint. In Sydney at the Apple Store last Friday there were flowers, photographs and candles burning in his memory.
Steve Jobs did indeed change the world – but in doing that …
