The market for credit cards is in many ways the same as the watch, toothpaste and shampoo industries – all long ago achieving their primary utility aims, making everything else since largely tinkering and marketing jazz.
It was no surprise then this week to hear MasterCard has launched a new …
Also launching last month in a green dominated website was NAB’s attempt at consumer chumminess with the aptly named – UBank.
UBank is acting as an online deposit taker – selling term deposits to Australians chasing the security and returns offered by cash.
CoreData- brandmanagement conducted desktop research …
Misinformation can be a dangerous thing – particularly in an environment of high sensitivity and minimal confidence in the banking sector.
Hong-Kong’s Bank of East Asia (BEA) recently suffered a Northern-Rock-like run on its branches after thousands of people received SMS text messages, warning of an imminent collapse …
Distribution over brand appears to have won out during the past decade in financial services.
However it seems the industry could learn a thing or two from the art world – particularly the British artist come-hatchet-man, Damien Hirst – as to the power of branding.
Last week, Hirst, …
The collapse of Lehman Brothers and change in status of Goldman Sachs and Morgan Stanley, from being investment banks to more regulated institutions, marks, as many pundits have noted, the end of an era in finance.
But it remains to be seen if the recent upheavals in the …
One of the great branding wars of the past 10 years has been the battle for the hearts and minds of home PC users between Microsoft and Apple computers.
Apple, after almost facing corporate collapse in the late 1980’s and early 1990’s clawed their way back into the …
