Browsing all articles in Branding


The public persona of National Australia Bank has been giving a good impression of Dr. Jekyll and Mr. Hyde over the past few weeks.

One side of the bank is trying to position the group as an institution at the grassroots level and playing a positive role in the …

Those placing funds in cash are still spooked by how close the financial system came to meltdown in 2008 with institutional security the core driver behind the destination of where placements go.

Safety remains the biggest influence with interest rates paid on deposits a distant second in importance, …

20090408_SayWhatYouMean_05.jpgA bank brand is a difficult thing to manage at the best of times; for example, you have to attach it to a big idea – the type of idea that is simple enough or strong enough to occupy a place in the minds of customers.

Simple ideas …

Australian banks have been talking the talk of late to the small and medium business community, but it appears they’re not walking the walk according to new research.

Despite the big four outlining business banking as a critical growth channel in the current climate, levels of advocacy among …

Innovation is a key characteristic in adapting to changing environments and being a leader among peers.

The ING Direct online banking brand has existed in Australia for the past decade, and is a clear cut leader in innovation, according to the CoreData Online Deposit Study 2009.

Just under …

The flood of cash flowing to the major banks over the past several months reversed slightly in October, new figures show.

The top five accounted for eight in every ten dollars (compared to nine in ten in September) of the $11.7 billion net increase over the month, as …

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Financial Planning Shadow Shopping

A study of financial planner ability to service and engage with real buyers of investment, superannuation and insurance advice.

Greener Pastures

A study of the drivers and barriers for advisers establishing their own AFSL.

Financial Planner Affection

A study of consumer sentiment towards financial advisers and financial planning groups.

Women In Super

A study of the female mindset when it comes to superannuation.

Australian Cash Report Q2 2011

A detailed analysis of the Australian retail deposit industry conducted quarterly. Q2 2011 focused on 'At-call account selection drivers'.

Australian Mortgage Report Q2 2011

A detailed analysis of the Australian mortgage industry conducted quarterly. Q2 2011 focused on Lender Strategy / marketing impacts.