Westpac could see its new ‘we’re a bank you can bank’ on branding strategy come back to bite it as the group champions itself as the boring yet safe man of Australian banking.
Consumers are generally fickle, which creates risk for a bank hanging its medium term success …
Financial services companies group customers in all sorts of ways – by sex, life stage, geography, products and (most popular of all) by how much money they have.
The common rationale for splitting by assets is clear – arguably the more money a person has the more complex …
Richard Branson may only be the 234th richest person on the planet yet an independent Sydney radio station is looking to him as the potential source of its own economic stimulus plan.
FBI radio is calling on listeners to make an open pitch to the bearded billionaire in …
Some small ethnically focused financial institutions in Australia are starting to stir, growing their mortgage and retail deposit portfolios after a period of relative dormancy, analysis published in both of the latest CoreData Australian Mortgage Report and Australian Cash Report.
Laiki Bank (Australia) increased Australian residential lending by …
Mass affluent Australians – the 3.2 million-odd among us who earn more than $100,000 a year – don’t care too much for retail banks.
Actually, that’s not quite true. Despite being convinced that financial institutions don’t particularly care about them, they are not sure exactly what to think about banks. …
Gimmicks, fads and something for nothing marketing campaigns will always attract a certain element of attention from the wider public, but often loyalty is not part of the mix.
Online savings focused ING Direct is one of the market leaders in building brand awareness, yet struggles at growing …
