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| Archive for the Branding Category |
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Financial services companies group customers in all sorts of ways – by sex, life stage, geography, products and (most popular of all) by how much money they have.
The common rationale for splitting by assets is clear – arguably the more…
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Richard Branson may only be the 234th richest person on the planet yet an independent Sydney radio station is looking to him as the potential source of its own economic stimulus plan.
FBI radio is calling on listeners to make an…
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Some small ethnically focused financial institutions in Australia are starting to stir, growing their mortgage and retail deposit portfolios after a period of relative dormancy, analysis published in both of the latest CoreData Australian Mortgage Report and Australian Cash Report.
Laiki…
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Mass affluent Australians – the 3.2 million-odd among us who earn more than $100,000 a year – don’t care too much for retail banks.
Actually, that’s not quite true. Despite being convinced that financial institutions don’t particularly care about them, they are not…
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Gimmicks, fads and something for nothing marketing campaigns will always attract a certain element of attention from the wider public, but often loyalty is not part of the mix.
Online savings focused ING Direct is one of the market leaders in building…
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The public persona of National Australia Bank has been giving a good impression of Dr. Jekyll and Mr. Hyde over the past few weeks.
One side of the bank is trying to position the group as an institution at the grassroots…
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| IFSA-CoreData Investor Sentiment Index |
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