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Archive for the Branding Category
Mean Streets

Subtlety isn’t necessarily a good thing when it comes to bank security, often the best way to deter would-be-robbers is through clear and open displays of fire power – though even this doesn’t always work.

In Manila, banks have their own…

Mortgage Four Closure

20090701_MortgageThe big four bank’s mortgage footprint remains firmly on the throats of the remaining Australian lenders - continuing to asphyxiate an industry it already controls.

Don’t get us wrong, residential lending competition isn’t dead in Australia, it’s just mortgage borrowers continue to…

Bank Bashing

20090617_Hanging.jpgFirst things first, the Commonwealth Bank is certainly big enough to look after itself, but the ‘…Australians will rightly be furious…’ comments from Federal Treasurer Wayne Swan last week were perhaps a touch unwarranted.

A ten basis point increase in CBA’s variable mortgage rate to…

Competition Conundrum

20090617_Competition2.jpgThe recent sabre rattling by ACCC boss Graeme Samuel at the diminishing banking competition in Australia looks set to intensify if recent rumours that National Australia Bank is poised to purchase ING Bank Australia ring true.

ING Bank, better known as…

That’s A Wrap

20090617_Warp.jpgTransact and Nucleus are the two most highly rated platforms by independent financial advisers (IFAs), according to new research released this week in the UK.

CoreData’s Wrap and Platform Research 2009 report has found that Transact is seen as the best…

Boring But Safe

Westpac could see its new ‘we’re a bank you can bank’ on branding strategy come back to bite it as the group champions itself as the boring yet safe man of Australian banking.

Consumers are generally fickle, which creates risk for a…

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