Those Kiwi’s are at it again – the funsters at Air New Zealand are bringing the sparkle and the edge back to their advertising with yet another whacky take on airline advertising and in-flight safety videos.
Hard on the back of the new TV advertisement in which their …
Confusion is rife within the UK investment industry as to whether the many funds being sold to investors are true to label and actually do what they say on the tin?
Unfortunately the majority of investors don’t know where to even begin in trying to understand the …
Time is money so they say. But here at burningpants we believe time is relative, as in today’s busy world our perspective on time varies from one event to the next.
We may run to catch a train to save a few minutes or drive fast in our …
You don’t search for something on the net anymore – you google it. If you cut your thumb, you don’t ask for a plaster but a band-aid. In the UK, they don’t vacuum clean, they Hoover.
These are just some examples of how prolific brands can become when …
Data to most is something benign, bland and grey. However to others it can be a thing of beauty.
The creative folks at Nike in the UK have taken the latter view point and illustrated just what is achievable through the simplest demographic splits of data (in this …
The raft of companies now targeting their marketing campaigns and structuring their branding around You is symbolic of the Me Generation – a self-obsessed, impatient generation that feels more comfortable writing text messages than picking up the phone.
These days it’s completely normal to invite your friends to …
