Browsing all articles in Branding


It’s been a week now since Steve Jobs died and the world has already declared him a saint. In Sydney at the Apple Store last Friday there were flowers, photographs and candles burning in his memory.

Steve Jobs did indeed change the world – but in doing that …

What’s all the fuss about nuclear power? A load of hot air, according to one third of Australians living in the recently privatised energy market in New South Wales.

New research on the energy retail brands in NSW carried out by Blue Orb, an energy and sustainability communications …

The Financial Services Authority provided some but not complete clarity to the UK platform industry this week – frustrating some participants while pleasing others.

After several delays in releasing its position on the future of Britain’s investment administration sector and after much consultation, the FSA surprised everybody with …

AMP’s latest advertisement, featuring its new-look logo, features a call to action to Australians to ‘own tomorrow today’.

In truth, it’s a pretty ad with a nice soundtrack, and is not too dissimilar from the ad campaign launched by the financial services firm last year, with a heavy …

If British banks were hoping for some good news last week they were wrong as one of the UK’s leading supermarket chains set its sights on luring retail customers away from the much maligned high street banks.

Tesco, a UK supermarket goliath that made almost £4 billion ney …

Last week this burningpants’ correspondent found himself at a primary school fundraiser trivia-night.

Don’t worry this isn’t a blog about the state of the Australian education system, but more to do with the fact this correspondent has what can only be described as a prodigious and, some might …

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Financial Planning Shadow Shopping

A study of financial planner ability to service and engage with real buyers of investment, superannuation and insurance advice.

Greener Pastures

A study of the drivers and barriers for advisers establishing their own AFSL.

Financial Planner Affection

A study of consumer sentiment towards financial advisers and financial planning groups.

Women In Super

A study of the female mindset when it comes to superannuation.

Australian Cash Report Q2 2011

A detailed analysis of the Australian retail deposit industry conducted quarterly. Q2 2011 focused on 'At-call account selection drivers'.

Australian Mortgage Report Q2 2011

A detailed analysis of the Australian mortgage industry conducted quarterly. Q2 2011 focused on Lender Strategy / marketing impacts.