Browsing all articles in Branding


A significant number of Australians have sought and taken financial advice only to either reject it prior to striking a relationship with a planner or rejecting it after the event as unsuitable or unsatisfactory.

This is one of the intriguing pieces of information that continually pops up from brandmanagement’s …

Entrepreneurs are a diverse bunch the world over with an appetite for risk and a single-minded approach being about all this interesting breed of business people have in common.

A round table of entrepreneurs attended by CoreData Research in the UK last week revealed some interesting challenges to …

apec_australia_logo_1.gifThere is a muted ‘Olympics 2000-style’ buzz in Australia’s most populous city this week as the international community turns its attentions to Sydney for APEC 2007.

The reason for the subdued atmosphere could be because the Australian public is not sold on the benefits of hosting the event, …

Big business and financial services firms have long sought association with sporting events, teams and individuals that symbolise excellence and peak performance.

The 2007 Rugby World Cup, which kicks off in Paris this week, is no exception with sponsors of tournament favourites, New Zealand, further embedding the All …

Humans have an inherent need to make sense of their environment and attempt to do so by categorising everything around them.

In theory this provides structure and substance and is a behaviour that has resulted in a name for almost every animal, plant, rock formation, cloud and in …

At times like this, when stock market trading screens turn red, ordinary UK investors are probably grateful they have so much of their wealth held in cash.

The average self-invested personal pension (SIPP) in the UK has around 12 per cent of assets held in cash, according to …

Financial Planning Shadow Shopping

A study of financial planner ability to service and engage with real buyers of investment, superannuation and insurance advice.

Greener Pastures

A study of the drivers and barriers for advisers establishing their own AFSL.

Financial Planner Affection

A study of consumer sentiment towards financial advisers and financial planning groups.

Women In Super

A study of the female mindset when it comes to superannuation.

Australian Cash Report Q2 2011

A detailed analysis of the Australian retail deposit industry conducted quarterly. Q2 2011 focused on 'At-call account selection drivers'.

Australian Mortgage Report Q2 2011

A detailed analysis of the Australian mortgage industry conducted quarterly. Q2 2011 focused on Lender Strategy / marketing impacts.