The latest buzz phrase in UK financial services is ‘factory gate pricing’ – meaning a price reflecting the cost of production and prior to distribution and marketing costs being added.

So a non-marketed pension product offered via a nil commission structure…

Financial services companies spend an obscene amount of money every year on branding yet when it comes to financial advice the only brand most consumers are aware of is that of their adviser.

Consumers it would appear are almost blind to…

We’ve got a guy called John Foxe to blame for what is now considered to be one of the most fundamental traits of business – branding.

In 1570, Foxe coined the phrase “new bodies, new minds and all thinges new, brande…

Advertising is interesting from a historical perspective as the creative used in them tends to reflect societies at given point in time.

This rationale is behind an exhibition by the central bank in Finland detailing 100 years of bank advertising in…

Bank of Queensland may have some of the most satisfied customers in the country but the bank may have gone too far and over promised in a new television campaign promoting its home loans.

The bank appears to play on some…

Orange, the global commercial brand of France Telecom, is one of the first companies in the UK to put together two separate employee benefits packages to create a compelling pensions offer for its staff.

By putting the proceeds of a share…