Browsing all articles in Branding


Loyalty rather than disloyalty is a preferred behaviour in life, from both an individual’s attitude towards another person or entity and also how that same individual or entity is treated by others.

Loyalty is arguably most desired when it is reciprocal and the parties concerned hold a mutual …

If you work in finance, financial services or deal with people who are in the process of saving or investing – then in the past six months your world has changed fundamentally and probably permanently.

It’s not just the size of the recent capital losses which are the …

If life really is a box of chocolates, as Forrest Gump’s mother claims, it seems strange that so many investors become irate when markets turn against them.

Of course investing is more complex than selecting a peanut brittle or mint truffle but the notion of one’s investments going …

In The Good Weekend, Australia’s most read weekend newspaper supplement, on Saturday there were a handful of interesting financial services advertisements of note.

The ads were from industry thoroughbreds Commonwealth Bank, Westpac and the latter’s investment arm BT Financial Group – full page ads for both the …

In the UK, as in other markets globally, there are worrying signs for ordinary investors the sleeping dragon of inflation is awakening.

Overall, the rise in inflation is part of a bleaker outlook, with a sharp slowdown in growth expected and inflation not expected to return to the …

The vast majority of Australia’s financial planners are pursuing aggressive business expansion plans, or at least wanting to, with four out of five seeking significant growth in their levels of funds under advice (FUA).

77.5% of the nation’s professional planners are presently trying increase their fund flows and …

Financial Planning Shadow Shopping

A study of financial planner ability to service and engage with real buyers of investment, superannuation and insurance advice.

Greener Pastures

A study of the drivers and barriers for advisers establishing their own AFSL.

Financial Planner Affection

A study of consumer sentiment towards financial advisers and financial planning groups.

Women In Super

A study of the female mindset when it comes to superannuation.

Australian Cash Report Q2 2011

A detailed analysis of the Australian retail deposit industry conducted quarterly. Q2 2011 focused on 'At-call account selection drivers'.

Australian Mortgage Report Q2 2011

A detailed analysis of the Australian mortgage industry conducted quarterly. Q2 2011 focused on Lender Strategy / marketing impacts.