Just when they said it couldn’t be done, possibly the oldest and daggiest brand in Procter and Gamble’s brand arsenal – Old Spice – has been reborn with a cool new commercial, which has brought new meaning to the concept…

What do Billy Connelly, Bernie Fraser and Lara Bingle have in common?

They all fronted marketing campaigns aimed at selling us a ‘brand’.

In Bingle’s case, she was exporting brand Australia; it wasn’t a bloody great success (excuse the pun), unless the…

The pop-culture status of the so-called banking crisis has seen an unlikely group using the debacle as a reference point in a new marketing campaign.

The London Sperm Bank, which opened in March following the merger (no pun intended) of two…

Britain’s Guardian newspaper has taken on the task of defending (while mocking at the same time) UK Prime Minister, Gordon Brown, against an onslaught of slick and cutting opposition-funded Saachi & Saachi advertising.

The Guardian, a traditional Labour leaning broadsheet, is…

The future of banking has been decided, or at least it has for the Commonwealth Bank.

Last week the bank released a curious and high production video which looked at a bold, digital, always-on future.

The thesis of the video seems to…

One of the things that we have long considered at CoreData-brandmanagement is that financial planners do a really important job, it’s just not the job they think they do.

It’s not that the role isn’t technical; done properly it is. It’s not…