Many loathe the media, and in some cases this is fully justified, but its role remains a valuable one for disseminating information and allowing companies to create and build awareness with customers.
There is often simmering tension between the media and companies, with the former not wanting to …
Virgin Money’s attempts to become the Robin Hood of UK high street retail banking may have hit an immediate paradoxical blip after announcing plans to charge new customers who hold an account.
The group formally changed from a being a virtual bank to a bricks and mortar institution …
As a marketer, this burningpants correspondent has always been wary of new or fad things in terms of a return on investment.
Social media today is constantly chatted about with companies chasing ways to capitalise on the proliferation of online chatter and connection.
There are a few companies …
A Two for you, one for me admittance of failure was the theme of a much anticipated report released by the UK Financial Services Regulator (FSA) this week into the spectacular collapse of Royal Bank of Scotland (RBS).
The soon-to-be disbanded FSA was accused of falling asleep at …
A good brand can go a long way – just ask Prada, Gucci and many of the other luxury brands that are experiencing a surge in profits at a time when global growth forecasts are painting a dim picture of the future.
According to the Australian Financial Review…
About four years ago, CoreData and the good people at Google were working on the idea that the behaviour, comments and ideas circulating the internet were a pretty interesting proxy of what was happening in the world and how people were feeling.
The theory was pretty clear – …
