Large banks and financial institutions in many countries often have brands closely aligned to a nation’s history, culture and economic wellbeing.
In some ways this helps to partly explain the furore created when institutions look to move often non-core business operations offshore – however one angle rarely considered …
As Osama Bin Laden continues to goad the West over its indulgent ways another former high profile counter point to capitalism – former Soviet Union leader Mikhail Gorbachev – has taken to advertising luxury goods.
Gorbachev, who has many critics inside Russia for his perceived role in the …
Fear is a powerful force and was evident last week in the UK when thousands of customers made a ‘£1 billion run’ on the embattled Northern Rock bank fearing it could collapse after the Bank of England was forced to step in.
In Cheltenham, Gloucestershire, the local police were …
The Australian financial services industry was out in force last week burning fat to raise money for the treatment and prevention of diseases affecting children.
A non-stop 10 hour treadmill challenge saw UBS take out top honours ahead of the bean counters at Ernst & Young, which had …
A significant number of Australians have sought and taken financial advice only to either reject it prior to striking a relationship with a planner or rejecting it after the event as unsuitable or unsatisfactory.
This is one of the intriguing pieces of information that continually pops up from brandmanagement’s …
Entrepreneurs are a diverse bunch the world over with an appetite for risk and a single-minded approach being about all this interesting breed of business people have in common.
A round table of entrepreneurs attended by CoreData Research in the UK last week revealed some interesting challenges to …
