About burningpants.com
Welcome to burningpants.com.
burningpants.com is a fortnightly newsletter produced for the financial services industry.
The site aims to provide fresh commentary, information and insight to individuals working in the sector.
The site has been produced by CoreData since July 2006.
One of the side-effects of having a team of enthusiastic and dedicated people researching the financial services industry in Australia, China, and the United Kingdom is the range of discussion and debate created within the group.
The outlet for this is burningpants.com - a digital record of the information and opinion which is created from conducting thousands of mystery shops, amalgamating tens of thousands of research responses, conducting hundreds of focus groups and deep-dive interviews with retail, business and investment clients – not to mention the various sales channels that exist in each of these markets.
Originally it was essentially a blog site, but the evolved into being an information and data-driven commentary of and for the industry.
The goal of financial services companies is quite simple: acquire the most customers at the best rate by providing the best products to get the best yield for shareholders.
However, markets are not homogenous beasts and financial services companies face constant challenges in understanding and meeting the needs of all the disparate groups that make up a market.
For example, companies have to take into account the accelerating demise of the baby boomers and the arrival of Generation X-ers, the shadow boomers, and Ladults – groups that have no confusion about what financial services do and can offer to them.
Many companies even fail to distinguish their product offerings for male and female customers and fall short in understanding the differing emotive triggers that make men and women seek and purchase financial services products.
So with all this in mind, burningpants.com will seek to drive discussion and debate with regard to the many challenges and opportunities facing the financial services industry.