As a marketer, this burningpants correspondent has always been wary of new or fad things in terms of a return on investment.
Social media today is constantly chatted about with companies chasing ways to capitalise on the proliferation of online chatter and connection.
There are a few companies …
The post-Christmas sales have seen UK consumers rushing to land a bargain; while in asset management land, as capital constraints and regulations tighten for banking groups in Europe, several bank-owned asset managers could also be up for grabs in 2012.
So who could be placed in the shop …




