If you’re a superannuation fund and you’re blindly targeting the 55 plus age group with talk of retirement, you might want to think again.
Why? Because while it might sound obvious, they’re not all looking for the same type of relationship.
In fact recent research by CoreData shows …
Those Kiwi’s are at it again – the funsters at Air New Zealand are bringing the sparkle and the edge back to their advertising with yet another whacky take on airline advertising and in-flight safety videos.
Hard on the back of the new TV advertisement in which their …
Investment markets, much like any other living, breathing organism are prone to mood swings.
These mood swings can be both mild and devastating; with the change often occurring faster than you can coin the phrase Global Financial Crisis.
At times the market is deliriously positive – an unrealistic …
For many working in financial services, we often forget just how daunting the notion of financial planning is for the majority of people.
In the UK basic matters like budgeting and orchestrated saving (i.e. with an end goal in mind) are absent from most households, while conceptually, consumers …
The relationship that finance companies have with the media can be crucial to how they are portrayed in the press. The sheer scale of the media machine can be the difference between an adoring public and a critical one.
Like any relationship, communication in key, but what if …
Despite the images which have dominated our television screens, it’s hard to imagine the physical fury of the earth quake which unleashed enough power to move the entire continent of Japan by 2.4 meters and surely makes the twin horrors of Hiroshima and Nagasaki pale into comparison.
Economically …
