There is a strange desire among humans to make the entire universe mechanistic; we want to live in a world which is completely rational, a world where inputs and outputs are clearly understood.
We want somehow to reduce the world to physics – a world of immutable laws …
Such has been the explosion of social networking that newborn babies are now being set up with a facebook account so proud mums and dads can take the concept of ‘show and tell’ to a whole new level.
Recently, this burningpants correspondent’s cousin became a first-time father to …
Data to most is something benign, bland and grey. However to others it can be a thing of beauty.
The creative folks at Nike in the UK have taken the latter view point and illustrated just what is achievable through the simplest demographic splits of data (in this …
The raft of companies now targeting their marketing campaigns and structuring their branding around You is symbolic of the Me Generation – a self-obsessed, impatient generation that feels more comfortable writing text messages than picking up the phone.
These days it’s completely normal to invite your friends to …
The UK government has decided to go ahead with the National Employment Savings Trust, or Nest, as announced in October’s comprehensive spending review.
The coalition administration had promised a ‘quick and dirty’ review of Nest after the election, giving those opposed to it a chance to state their …
