What's In A Name?

What do Billy Connelly, Bernie Fraser and Lara Bingle have in common?

They all fronted marketing campaigns aimed at selling us a ‘brand’.

In Bingle’s case, she was exporting brand Australia; it wasn’t a bloody great success (excuse the pun), unless the intention was to offend the target audience and portray Australia as a nation of foul-mouthed louts.

But that’s beside the point.

Companies go to great lengths to build, nurture and publicise their brands – and for good reason.

A brand is like an identity stamp, but more than that, it encapsulates the very essence of a company’s personality and when marketed well, can be the difference between success and pure dominance (think Apple).

CoreData is interested in hearing your thoughts about some of the brands in the financial services market.

Click here to answer our quick What’s in a Name brand survey

At the end of the survey, tell us in 25 words or less which brand you think is the best in the financial services market and why and you could win a case of wine.