Super funds are constantly faced with the challenge of engaging their members, but the reality is that more than half of us didn’t even care enough about our superannuation to select the fund we’re currently in.
Recent research by CoreData found that 57.6% of super fund members did …
What do Billy Connelly, Bernie Fraser and Lara Bingle have in common?
They all fronted marketing campaigns aimed at selling us a ‘brand’.
In Bingle’s case, she was exporting brand Australia; it wasn’t a bloody great success (excuse the pun), unless the intention was to offend the target …
Here at burningpants we are wide readers in the area of economics, partly because it allows us to take a helicopter view of what’s happening in the world and partly because we like reading about big ideas discussed elegantly.
In the past we’ve used burningpants to introduce you …
When it comes to banking and insurance, service appears to be polarised in the UK.
Small numbers of financial companies are delivering really great service to customers, while a large majority are only so-so in the eyes of customers.
Regardless of the product or service areas in question …
The UK Financial Services Authority (FSA) may live to fine another day despite being lined up for the chop before the election.
The Tories had planned to hand over banking supervision to the Bank of England, but by entering into a coalition in order to secure a majority …
Benjamin Franklin said there were only two things certain in life: death and taxes.
But in the UK, pension cuts could soon join that list of certainties as the Government struggles to cope with the burden of an ageing population.
At a UK local authority pensions conference attended …
