Browsing all articles from September, 2006
For a long time at brandmanagement we have carried the message to clients that in the absence of significantly unique and differentiated products in any industry – brand, brand affection and brand clarity are paramount.
The rationale is straight forward – in the financial services industry it’s often …
China Merchants Bank is cleverly looking to increase its market presence in the China credit card market by launching a quirky offer aimed at the nation’s ever increasing private car owners.
The creatively designed CarCard is aimed at providing more flexibility to motorists across China, where private car …
