Women Find Super More Complicated

Australian women find dealing with superannuation more complicated than men, while more men find superannuation tax effective.

Both sexes believe superannuation is important (seven out of ten men and women) according to a concept mapping exercise conducted on more than 800 Australian consumers by CoreData.

Interestingly 44.2% of the 343 females involved in the exercise said superannuation was complicated, compared to only 34.6% of the 469 males.

70.9% of men and 70.0% of women said superannuation was important, while more than half of all men 50.9% said super was tax effective compared to only 31.1% of females.

Words Associated With Superannuation (Male v Females)

Source: CoreData n=812

One in five females (20.9%) associated the word boredom with super while 13.8% of males said the same.

Other findings included 32.2% of men saying they had an interest in super and 27.2% of women.

Only 6.7% and 4.9% of males and females respectively said superannuation was exciting, however a similar collective said dealing with super was ‘stale’ – 4.6% for men and 5.3% for women.

On a positive note for super funds very few participants thought superannuation was expensive.

14.1 of males said super was associated with the notion of being expensive, while 10.2% of females thought the same.