One of the things the credit card industry has become very good at is working out how to create the perception of value.
American Express, one of the few remaining charge cards as opposed to credit cards, has been at the forefront of this – first with its …
We’ve got a guy called John Foxe to blame for what is now considered to be one of the most fundamental traits of business – branding.
In 1570, Foxe coined the phrase “new bodies, new minds and all thinges new, brande newe”[sic], which has since evolved into the …
The UK property market has been defying gravity for some years now.
Last week the statistic of note was that £1 billion of mortgages are being written every seven days, this week it’s that there are a record 1,000 homes in London priced at £2 million or more.…
Animals have long been used in advertising by companies seeking to associate or create a sense that their products and services are embodied with highly sought after traits, such as strength, quality, speed and class.
Tigers, horses, lions and cheetahs are to name but a few animals that …
Gordon Brown, the UK’s Prime Minister in waiting, has survived a House of Commons vote of no confidence over a stealth tax on pensions he introduced back in 1997.
Brown may have bested his opposition party namesake in the debate, the Conservative shadow chancellor George Osborne, but the …
Advertising is interesting from a historical perspective as the creative used in them tends to reflect societies at given point in time.
This rationale is behind an exhibition by the central bank in Finland detailing 100 years of bank advertising in the sparsely populated nordic nation.
The Bank …
